Saturday, June 29, 2013

Innovation in Export Award

Switch Kites are proud winners of the Innovation in Export Award down here in Wind Haven.

Judges were impressed by the infectious enthusiasm of the Switch team for their brand and product.

Daniel, Ralph and James received the trophy on behalf of the Switch Tribe. We couldn't have done it without you all - thanks!

Switch HQ
 — with James Overington.




PAGE MACRAE ENGINEERING INNOVATION IN EXPORT WINNER INFO AND JUDGES COMMENTS
WINNER: SWITCKKITES
Switchkites design & manufacture kite surfing equipment with the latest technology, using the highest specification materials and equipment available and sell direct to consumers via online marketing, all around the world,. 
Switchkites contracted exclusive services of a world famous kite designer from San Francisco, 
And they sponsored the world’s best wave rider in Hawaii 
Wahoo, look at him go! Locally they sponsored young Tauranga hot shot, Marc Jacobs to enter the World Pro Tour and he is currently ranked 3rd in the world!
JUDGES COMMENTS 
The team at Switchkites have challenged the traditional path to market for their products. 
Through this, the business has built a loyal following of customer advocates who willingly give feedback on improvements to the products.
The judges saw a dedicated team experiencing strong business growth based on careful planning and product development.
JUDGES COMMENTS ON THE WINNER 
Switchkites have built a large following of customer advocates in a short space of time with their innovative approach to direct supply and supporting their team riders.

The judges saw a team fully engaged in the business and actively encouraged to innovate and evolve the business model.

Innovation culture is seen throughout the business from their products through to tracking of individual products for after sales service.

The judges were impressed by the infectious enthusiasm of the team for their brand and product - Congratulations on your win!!


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