Switch Kites taken as an example on an article talking about loyalty programs.
Tiered Programs, Why They Are Great For Customer Loyalty
Tiered programs are customer loyalty programs that give different rewards based on what tier a customer is in. The tiers are set with milestones that a customer must pass to be part of the next tier.
These milestones are usually dollars spent, but they can be anything. We have seen retailers use the number of orders, number of referred friends, and an increasingly popular one is total loyalty points earned.
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